The 5 Best Toy Stores in Zurich for Tiny Shoppers with Big Opinions
Finding the best toy store in Zurich can feel like opening a treasure chest. You want shelves packed with bright puzzles, sturdy wooden blocks, and those hard-to-find action figures.
But finding the perfect present can get tricky when birthdays sneak up fast. Scrambling through crowded shopping spots often leads to overpriced plastic that breaks in a day.
That’s why we’ve put together this guide to help you find amazing gifts that kids will actually love. Let’s check out some of our favourite local spots for finding incredible toys right in our neighbourhood.
How much do toys cost in Zurich?
Toys in Zurich typically cost around CHF 5 to CHF 550, depending on the type, size, and brand. Small toys and stocking stuffers are usually more affordable, while large building sets and electronic toys can cost several hundred francs.
| Option | Typical Price (CHF) |
|---|---|
| Small Items & Stocking Fillers | 5.00 to 15.90 |
| Standard Board Games & Puzzles | 20.00 to 45.00 |
| Plush Toys & Stuffed Animals | 25.00 to 55.00 |
| Large Premium Toys & Electronics | 149.00 to 549.00 |
1. Spielkiste Zürich (Löwenstrasse)
Website: https://spielkiste.ch/
Address: Löwenstrasse 1
Contact: +41 43 497 33 30 | [email protected]
Hours: Monday to Friday: 9:00 AM to 6:30 PM; Saturday: 9:00 AM to 6:00 PM
Tourist shops often sell mass-produced souvenirs that fall apart the minute you pack them in your suitcase.
Spielkiste Zürich solves this by carrying a dedicated SwissSelection collection featuring sturdy local brands like Trauffer and Globi Verlag. This makes them a fantastic stop for tourists wanting traditional Swiss-made souvenirs that actually last.
They curate a mix of familiar toy lines and educational books. The staff happily provide personal shopping advice over the phone to help you pick the right developmental stage.
You can easily reserve items online for pickup at the Löwenstrasse branch. Alternatively, you can receive free shipping on orders of CHF 50 or more.
The catch is their strict seven-day return window, which requires items to remain completely unopened and requires you to cover return shipping.
Customer Reviews
Gorgeous toy store with a great selection of toys for all ages
Gorgeous toy store with a great selection of toys for all ages, including a big board game department and many stuffed animals. The store is really tidy and nicely structured, which makes it stand out compared to competitors pike Franz Karl Weber. Personnel was very helpful and eager to show us around, and we spent quite some time looking through the shop. Gift packaging is also available, which is definitely a plus when buying last minute gifts 😀
— 11Fl0oW11 | Google Review
This is my favourite toy store in Zürich
This is my favourite toy store in Zürich. It is large, with plenty of room to move around, it has a great selection of toys for all ages, (including things I haven’t seen since my childhood) and the staff are incredibly helpful. It’s definitely less of a “Toys R Us plastic toys out the wazoo” kind of store and more a “Wooden, high quality toys” kind of store. Well worth a look.
— Shona Aitken | Google Review
2. Amsler Spielwaren Zürich (Sihlcity)
Website: https://shop.amsler-spielwaren.ch/
Address: Sihlcity, Kalanderplatz 1
Contact: +41 43 243 05 60 | +41 62 865 67 99 (online shop) | [email protected]
Hours: Monday to Saturday: 9:00 AM to 8:00 PM
Amsler Spielwaren Zürich offers extended shopping hours, keeping their Sihlcity doors open until 8:00 PM every day except Sunday.
Their massive inventory covers all the heavy hitters. They stock popular lines like Barbie, PAW Patrol, LEGO, and BRIO trains.
They also organise their shelves into clear categories for outdoor sports and school supplies, making it incredibly easy to find exactly what you need.
A friend of mine reserved a LEGO set through their website and picked it up fully gift-wrapped right at the store.
Just be aware that online returns must be shipped back at your own expense in unopened original packaging.
Nevertheless, for families needing a huge selection and late evening access, this branch delivers beautifully.
Customer Reviews
A good selection of Lego items
A nice little toy shop in the Sihlcity shopping center with a good selection of Lego items. The rest of the shop’s inventory also offers something for everyone. The shop is very well laid out, and small Playmobil and Lego dioramas whet the children’s appetite for more.
— S E | Google Review (Translated by Google)
A well-stocked toy store with something for both toddlers and older children
A well-stocked toy store with something for both toddlers and older children. I found playing cards there, as well as Corolle dolls and accessories like clothes for my kids. They also have doll carriages, playdough, toy kitchens, Lego, and Playmobil. There’s also a good selection of Princess Lillifee and other princess-themed items.
— Yvonne Pfeiffer | Google Review (Translated by Google)
3. Yay Kids Concept Store
Website: https://www.yaykids.ch/
Address: Lagerstrasse 74
Contact: +41 44 324 40 07 | [email protected]
Hours: Monday to Friday: 11:00 AM to 7:00 PM; Saturday: 10:00 AM to 6:00 PM
A noisy electronic gadget can easily lead to serious sensory overload for a toddler. Yay Kids Concept Store takes a gentler approach by curating a dedicated sensory-play collection filled with play dough and open-ended building blocks.
Educators and caregivers love sourcing materials here because these items actively support quiet, imaginative development.
Finding the right fit for a specific age group feels effortless, too, thanks to their online gift finder, which sorts products by age and budget.
You can order items early in the day and enjoy free same-day store pickup in Zürich if you beat the 2:00 PM cutoff.
They even offer beautiful handwritten greeting cards and wrapping services for an extra CHF 4.90.
Just a heads-up: certain products ship directly from suppliers and can’t be collected at the Lagerstrasse store.
Customer Reviews
I always find the perfect product
YAY Kids is a wonderful children’s store. Whenever I’m there, I receive warm and attentive service, so I always find the perfect product, whether it’s clothing, toys, or a gift. The high-quality and well-curated selection clearly shows the heart and passion that goes into running the store! I highly recommend it if you’re looking for something for your kids or a gift! 🙂
— Lisa-Marie Hacker | Google Review (Translated by Google)
The new sensory toys are especially fantastic
A wonderful children’s shop with a unique selection! The new sensory toys are especially fantastic – high-quality, creative, and perfect for playfully stimulating children’s development. The staff is friendly and knowledgeable, and you’re sure to find something special. Highly recommended for all parents looking for unique toys and lovely gift ideas!
— Giulia | Google Review (Translated by Google)
4. nepomuk Kinderladen
Website: https://www.nepomuk.shop/
Address: Klingenstrasse 23
Contact: +41 43 366 92 83 | [email protected]
Hours: Monday to Friday: 10:00 AM to 6:00 PM; Saturday: 10:00 AM to 5:00 PM
Cheaply made plastic toys often break and end up in the bin within a week. Nepomuk Kinderladen takes a different approach by focusing on quality and long-lasting play.
The shop stocks traditional wooden toys and imaginative play sets from independent brands like Grimm’s and Ostheimer. If you prefer natural materials, you’ll also find a lovely selection of organic cotton and natural rubber baby products.
During our visit here, we asked the staff about choosing a wooden building set for a toddler. They took the time to offer personal advice and explain which options would suit a young child best.
You can also order online and collect your purchases directly from the shop.
However, delivery costs CHF 9 unless your order reaches CHF 300.
Customer Reviews
Definitely the best kid store in the city
A gem of a store! Absolutely love it the staff is very kind and helpful. Impressive unique toys and gift wrapping. It’s offered and free of charge with purchase, and just looks very refined, clean and nice. Always love getting a gift from this store because it’s great quality and I know it will look nice. Whether newborn or kids birthday, they have it all. Definitely the best kid store in the city.
— C S | Google Review
The lady was very friendly and helpful showing me appropriate toys for my toddler
Nice toys, crafts and stuffs for kids, the lady was very friendly and helpful showing me appropriate toys for my toddler. I really appreciate it a lot especially that she tried to speak to me in English to explaining the things. I will definitely come back!
— Julia Mendez | Google Review
5. Steiff Galerie Zürich (Pegasus mit Steiff-Galerie)
Website: https://www.steiff-pegasus.ch/
Address: Augustinergasse 16, corner Glockengasse 18
Contact: +41 44 212 46 26 | [email protected]
Hours: Tuesday to Saturday: 11:00 AM to 5:00 PM
Steiff Galerie Zürich is a 50-square-metre speciality shop offering heirloom-quality bears with the brand’s signature button-in-ear tag and unique collector’s pieces. They’re an ideal stop if you’re searching for a memorable holiday gift.
Inside, you’ll find a calm, nostalgic space filled with soft rabbits, classic dogs, and other cuddly toys.
They display beautifully made animal designs and themed characters inspired by Disney and Snoopy.
The staff can also help you choose a suitable companion for any age group.
But remember that they focus mainly on plush toys, teddy bears, and collectables. You won’t find the wide range of building sets and board games offered by general toy stores.
Customer Reviews
Everything went perfectly, from the reservation to the pickup
⭐️⭐️⭐️⭐️⭐️
Thank you so much! 🙏💛 Yesterday I was able to pick up my limited edition Pikachu, which I had reserved in advance, and I’m absolutely thrilled. 🥰
Everything went perfectly, from the reservation to the pickup. The Pikachu is simply beautiful, and I’m overjoyed! ⚡️💛
Thank you for the excellent service, the friendly handling, and for everything running so smoothly. I’ll definitely be back! 😊
Highly recommended!! 🥰⚡️
— Chan Napalm | Google Review (Translated by Google)
The staff lady was very kind and friendly
Cute shop for teddy bear lovers and collectors. Ended up buying a bear and a Superman bear lol. The staff lady was very kind and friendly, my child liked her a lot and even gave her a biscuit haha.
Fun fact: Steiff is the company that created one of the world’s first teddy bears over 100 years ago, and their stuffed animals are still known for the signature “button in ear” trademark.
— Melvin J. | Google Review